دانلود کتاب Radio programming tactics and strategy

The basic principles of radio programming -- Structuring your station and creating identity -- Positioning your station against the competition -- Leading an airstaff -- Music as a programming weapon -- News as a programming weapon -- Promoting your station -- Grading your programming performance : what you need to know about ratings -- Working with your general manager -- Working with sales -- Working with engineering -- The FCC and you -- Attaining your career goals.